Find the leaks holding back your peer-to-peer income
Without adding pressure on your team
Clear, practical insights that lift registrations, activation and fundraiser value.
5+ years improving peer-to-peer events.
Tailored for UK peer-to-peer events.
Who this is for
If you run peer-to-peer challenges for a small or mid-sized UK charity, these issues will feel familiar:
Registrations drop off before completing the sign-up flow.
Too many fundraisers never raise a single £.
Activation rates are lower than they should be.
Your average raised isn’t improving year on year.
Returning fundraiser numbers are slipping.
You need better results without hiring extra staff.
Registrations drop off before completing sign-up
Too many fundraisers never raise a single £
Activation rates are lower than they should be
Average raised isn’t improving year-on-year
You need better results without hiring extra staff
A focused Peer-to-Peer Growth Audit shows you exactly what to change to lift registrations, activation, and income.
Peer-to-peer growth audit
Growth audit
Get a practical review of your peer to peer event setup, supporter journeys, and online experience. This audit shows exactly what is holding back registrations, activation, and income.You will receive a concise report with clear recommendations you can implement quickly, without adding pressure to your team.
Delivered within 5 business days of your discovery call with clear recommendations you can act on immediately.
Proven results
A few of the measurable outcomes achieved through smarter peer-to-peer journeys and digital optimisation.
Tripled overall income
Grew national flagship peer-to-peer campaign from £520K → £1.55M by optimising participant activation and retention journeys.
FY20 → FY25 | Single organisation
Scaled digital income by 195%
Increased total online revenue from £350k → £1M across peer-to-peer events, one-off donations, and e-commerce.
FY20 → FY25 | Digital channels only
Unlocked £1M from new initiatives
Launched new peer-to-peer challenges and digital fundraising streams generating £1M in cumulative new revenue.
2021 → 2025 | Gross income from new P2P challenges
Won national award
for digital innovation
Award winning digital innovation
Recognised nationally for innovation in peer-to-peer fundraising and digital supporter experience.
Sector award for innovation and impact
Trusted by fundraising teams and campaign leads
Real feedback from colleagues, agency partners, and charity teams I’ve worked alongside.
“Greg combines rock-solid execution with creative innovation. He grows income while keeping complex campaigns running smoothly."
Robert
“Greg helped triple campaign revenue in just a few years. He elevated supporter comms, optimised merch sales, and transformed the digital experience.”
Chamira
“Greg’s digital-first approach shaped long-term growth, pushing for stronger results in UX and journey design.”
Maddie
“Greg is a brilliant strategist who challenges the status quo and always gets the best from his team and partners.”
Marcus
“Greg combines deep digital expertise with strong execution. He drives innovation while keeping complex campaigns running smoothly.”
Michael
“Greg is exceptional at translating data into action. His focus on digital experience and supporter journeys delivers measurable impact.”
Natalie
“Greg is diligent, practical, and strategic. He delivers ambitious digital work with clarity, focus, and real momentum.”
Blake
Lift activation, retention, and income from your campaigns
Most peer-to-peer events have untapped potential. I’ll review your journeys, pages, and communications to uncover simple, high-impact improvements that drive participation and long-term supporter value without adding pressure to your team.
How it works
Working with me is simple. Three practical steps from first chat to measurable campaign improvements.
Step 1
Discovery call
Step 1: Discovery Call
A short call to understand your campaign goals, current setup, and where performance could be improved.
Step 2
Growth audit
Step 2: Growth audit
A focused end-to-end audit of your campaign. You’ll receive clear actions to improve registrations, activation and income.
Step 3
Delivery
Step 3: Delivery
I implement the improvements, measure performance and share the results that show real income growth.
Typical timeline: 2–6 weeks from first call to delivery.
About me
Hi, I’m Greg. For the past five years I’ve led digital fundraising and campaign growth, specialising in peer-to-peer events that turn more participants into active fundraisers and long-term supporters.In my most recent role I helped triple campaign income and increase digital giving by 190%, driven by smarter P2P journeys, activation strategies, and hands-on optimisation across every channel.I started this consultancy to help small and mid-sized charities lift income from their peer-to-peer programs without needing big teams or big budgets. My approach is practical, honest and focused on results.Want to see how your peer-to-peer events can raise more without adding pressure to your team?
Hi, I’m Greg. For the past five years I’ve led digital fundraising and campaign growth, specialising in peer-to-peer events that turn more participants into active fundraisers and long-term supporters.I’ve helped small and mid-sized charities significantly lift peer-to-peer income through smarter journeys, stronger activation, and hands-on optimisation, without adding pressure to their teams.Want to see how your peer-to-peer events could raise more with what you already have?
Book a discovery call
Choose a time that works for you.
Choose a time that works for you. No pressure, no prep needed.
Prefer to send a message instead?
I’ll get back to you within 24 hours.
Helping small and mid-sized charities grow peer-to-peer event income through smarter supporter journeys and campaign strategy.
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